問 我看到網(wang)上有(you)招聘用戶運(yun)(yun)營的，想在(zai)這里請(qing)問一下用戶運(yun)(yun)營的崗位職責是什么？

答(da) 1、用(yong)(yong)(yong)戶(hu)(hu)管理：通(tong)過京東、天(tian)貓店(dian)鋪的客(ke)戶(hu)(hu)信息進(jin)行(xing)用(yong)(yong)(yong)戶(hu)(hu)數(shu)據管理、用(yong)(yong)(yong)戶(hu)(hu)管理體系(xi)初(chu)步構建； 2、社群維護：通(tong)過CRM軟(ruan)件、短(duan)信、微(wei)信、多(duo)客(ke)服(fu)等工(gong)具，跟會(hui)員進(jin)行(xing)互(hu)動(dong)，催化(hua)(hua)會(hui)員活躍度，培(pei)養優(you)質會(hui)員、種子用(yong)(yong)(yong)戶(hu)(hu)； 3、社群營(ying)銷(xiao)：制定(ding)并完善(shan)用(yong)(yong)(yong)戶(hu)(hu)權益與(yu)政(zheng)策，豐富會(hui)員積分等活動(dong)，策劃針對會(hui)員的主題營(ying)銷(xiao)活動(dong)或營(ying)銷(xiao)方案，提升(sheng)二次轉化(hua)(hua)、挖掘潛(qian)在客(ke)戶(hu)(hu)； 4、用(yong)(yong)(yong)戶(hu)(hu)調(diao)(diao)研：通(tong)過多(duo)渠道、多(duo)方式了解(jie)用(yong)(yong)(yong)戶(hu)(hu)的購買路徑、使(shi)用(yong)(yong)(yong)習慣(guan)，梳理用(yong)(yong)(yong)戶(hu)(hu)行(xing)為(wei)(wei)特征(zheng)，進(jin)行(xing)市場調(diao)(diao)研，為(wei)(wei)研發、市場、運營(ying)提供有(you)效(xiao)建議和數(shu)據。