問 我看到網上(shang)有招聘用戶運營的(de)，想在這(zhe)里(li)請問(wen)一下用戶運營的(de)崗位職責是(shi)什么？

答(da) 1、用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)管理：通過(guo)(guo)京東、天貓店鋪(pu)的客戶(hu)(hu)(hu)信息進(jin)行(xing)用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)數(shu)據(ju)管理、用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)管理體系初(chu)步構建； 2、社群維護：通過(guo)(guo)CRM軟件、短信、微信、多(duo)客服等(deng)工具，跟會(hui)員進(jin)行(xing)互動(dong)，催化(hua)(hua)會(hui)員活躍度(du)，培養優質會(hui)員、種子用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)； 3、社群營銷(xiao)：制定并完善用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)權(quan)益與政策(ce)，豐富會(hui)員積分等(deng)活動(dong)，策(ce)劃(hua)針對會(hui)員的主題營銷(xiao)活動(dong)或營銷(xiao)方案，提升(sheng)二次(ci)轉化(hua)(hua)、挖掘(jue)潛在(zai)客戶(hu)(hu)(hu)； 4、用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)調(diao)研：通過(guo)(guo)多(duo)渠(qu)道(dao)、多(duo)方式了解(jie)用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)的購買路徑、使用(yong)(yong)(yong)(yong)習慣，梳理用(yong)(yong)(yong)(yong)戶(hu)(hu)(hu)行(xing)為(wei)特征，進(jin)行(xing)市場(chang)調(diao)研，為(wei)研發、市場(chang)、運營提供有效建議和數(shu)據(ju)。