廣告策劃師崗位職責是什么?

[崗位職(zhi)責(ze)] ???解決者:熱心網友

打算去應聘(pin)一(yi)家廣告(gao)(gao)公司的(de)廣告(gao)(gao)策(ce)劃師的(de)職位,我(wo)雖然專業對(dui)口,但(dan)是對(dui)具體(ti)的(de)工作細節還不(bu)清楚,請教一(yi)下(xia)廣告(gao)(gao)策(ce)劃師崗位職責是什么?

答(da) 1.基(ji)本職(zhi)責(ze)(ze):協(xie)助(zhu)(zhu)并(bing)(bing)(bing)指導(dao)客(ke)戶(hu)服(fu)務部(bu)完(wan)成(cheng)“客(ke)戶(hu)廣(guang)(guang)告(gao)任(ren)務說(shuo)明(ming)書(shu)”,并(bing)(bing)(bing)根(gen)據“客(ke)戶(hu)廣(guang)(guang)告(gao)任(ren)務說(shuo)明(ming)書(shu)”在觀點廣(guang)(guang)告(gao)作(zuo)(zuo)(zuo)(zuo)業程(cheng)序框架內(nei)擬訂“廣(guang)(guang)告(gao)目(mu)標戰略規(gui)劃(hua)(hua)書(shu)”或(huo)“廣(guang)(guang)告(gao)運(yun)動策(ce)劃(hua)(hua)書(shu)”;協(xie)助(zhu)(zhu)并(bing)(bing)(bing)指導(dao)文案(an)(an)師、美術指導(dao)完(wan)成(cheng)“廣(guang)(guang)告(gao)創(chuang)意(yi)策(ce)略書(shu)”;負(fu)責(ze)(ze)組織(zhi)公司(si)的(de)大型廣(guang)(guang)告(gao)業務策(ce)劃(hua)(hua)方(fang)案(an)(an)會(hui)議。 2.日常(chang)負(fu)責(ze)(ze)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo): (1)召開廣(guang)(guang)告(gao)調研(yan)、廣(guang)(guang)告(gao)策(ce)略、創(chuang)意(yi)研(yan)討會(hui)。 (2)負(fu)責(ze)(ze)公司(si)一切項(xiang)目(mu)的(de)策(ce)劃(hua)(hua)和方(fang)案(an)(an)的(de)編(bian)制(zhi)撰寫、修(xiu)改、把關(guan)及(ji)打(da)印(yin)、匯(hui)報(bao)、保密等(deng)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)。 (3)負(fu)責(ze)(ze)項(xiang)目(mu)各專業的(de)協(xie)調、反饋(kui)、傳達(da)、策(ce)劃(hua)(hua)、檢查、監(jian)督、指導(dao)等(deng)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo),對(dui)(dui)執(zhi)行總(zong)監(jian)及(ji)總(zong)經(jing)(jing)(jing)理(li)(li)負(fu)責(ze)(ze)。 (4)負(fu)責(ze)(ze)與客(ke)戶(hu)服(fu)務部(bu)、創(chuang)作(zuo)(zuo)(zuo)(zuo)設計部(bu)接洽,并(bing)(bing)(bing)制(zhi)訂工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)計劃(hua)(hua),確定交(jiao)接時間,經(jing)(jing)(jing)總(zong)經(jing)(jing)(jing)理(li)(li)批準,按公司(si)要(yao)求(qiu)組織(zhi)實(shi)施。 (5)對(dui)(dui)客(ke)戶(hu)熱情、周到,深入了解客(ke)戶(hu)的(de)意(yi)圖和要(yao)求(qiu),細致周到地做好客(ke)戶(hu)服(fu)務工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)。 (6)負(fu)責(ze)(ze)有(you)關(guan)信息(xi)的(de)收集、匯(hui)總(zong)處理(li)(li)。 (7)按公司(si)意(yi)圖和要(yao)求(qiu)編(bian)制(zhi)廣(guang)(guang)告(gao)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)計劃(hua)(hua)。 3.協(xie)助(zhu)(zhu)辦理(li)(li)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo):協(xie)助(zhu)(zhu)客(ke)戶(hu)服(fu)務部(bu)聯(lian)系有(you)關(guan)客(ke)戶(hu),并(bing)(bing)(bing)做好善(shan)后處理(li)(li)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)。 4.偶(ou)發性(xing)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo):總(zong)經(jing)(jing)(jing)理(li)(li)指示下的(de)一切有(you)關(guan)公司(si)的(de)事(shi)務性(xing)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo)。 5.臨時代理(li)(li)工(gong)(gong)(gong)(gong)(gong)作(zuo)(zuo)(zuo)(zuo):執(zhi)行創(chuang)意(yi)總(zong)監(jian)(負(fu)責(ze)(ze)對(dui)(dui)廣(guang)(guang)告(gao)整體表(biao)現進(jin)行指導(dao)并(bing)(bing)(bing)提出廣(guang)(guang)告(gao)創(chuang)作(zuo)(zuo)(zuo)(zuo)的(de)基(ji)本概念)及(ji)文案(an)(an)師。