問(wen) 看到一家食品公司在招(zhao)聘微(wei)信(xin)運營專員(yuan)(yuan)，我做過微(wei)商，想(xiang)去應聘，請(qing)教一下：微(wei)信(xin)運營專員(yuan)(yuan)的崗位職(zhi)責是(shi)什么？

答 微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)運(yun)(yun)(yun)營(ying)(ying)(ying)專(zhuan)員的(de)崗位職(zhi)責(ze)： 1.獨立運(yun)(yun)(yun)營(ying)(ying)(ying)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)公眾(zhong)(zhong)號(hao)，負(fu)責(ze)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)公眾(zhong)(zhong)賬號(hao)的(de)日常(chang)運(yun)(yun)(yun)營(ying)(ying)(ying)和(he)(he)維護工作； 2.負(fu)責(ze)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)公眾(zhong)(zhong)賬號(hao)推廣(guang)(guang)(guang)模式與渠道的(de)探(tan)索(suo)，了解(jie)用(yong)(yong)(yong)戶需求，收(shou)集用(yong)(yong)(yong)戶反饋(kui)，分析(xi)用(yong)(yong)(yong)戶行為及需求； 3.制(zhi)定(ding)社(she)(she)會(hui)(hui)化(hua)(hua)媒(mei)體運(yun)(yun)(yun)營(ying)(ying)(ying)與品(pin)牌(pai)營(ying)(ying)(ying)銷(xiao)策(ce)(ce)略，在微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)、豆瓣等(deng)社(she)(she)會(hui)(hui)化(hua)(hua)媒(mei)體開(kai)展品(pin)牌(pai)營(ying)(ying)(ying)銷(xiao)工作； 4.負(fu)責(ze)建立與外部各渠道的(de)良好關(guan)(guan)系，整(zheng)合(he)各渠道資源(yuan)； 5.負(fu)責(ze)企(qi)業客戶微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)官(guan)方賬號(hao)的(de)運(yun)(yun)(yun)營(ying)(ying)(ying)，日常(chang)內(nei)容編輯、發(fa)布、維護、管理、互(hu)(hu)(hu)動(dong)(dong)、提(ti)高影響力和(he)(he)關(guan)(guan)注度； 6.利(li)用(yong)(yong)(yong)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)平臺推廣(guang)(guang)(guang)企(qi)業的(de)客戶產(chan)品(pin)或(huo)服務(wu)的(de)品(pin)牌(pai)、產(chan)品(pin)和(he)(he)互(hu)(hu)(hu)動(dong)(dong)； 7.定(ding)期與粉(fen)絲互(hu)(hu)(hu)動(dong)(dong)，策(ce)(ce)劃并(bing)執行相關(guan)(guan)線上的(de)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)推廣(guang)(guang)(guang)活(huo)動(dong)(dong)； 8.跟蹤微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)推廣(guang)(guang)(guang)效(xiao)果，分析(xi)數(shu)據(ju)并(bing)反饋(kui)，總結經驗，建立有效(xiao)運(yun)(yun)(yun)營(ying)(ying)(ying)手段提(ti)升(sheng)用(yong)(yong)(yong)戶活(huo)躍度，增加粉(fen)絲數(shu)量； 9.利(li)用(yong)(yong)(yong)社(she)(she)會(hui)(hui)化(hua)(hua)新(xin)媒(mei)體溝通方式：微(wei)(wei)(wei)(wei)博、微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)、論壇進行社(she)(she)會(hui)(hui)化(hua)(hua)營(ying)(ying)(ying)銷(xiao)，獲取用(yong)(yong)(yong)戶資源(yuan)，創(chuang)造口碑； 10.負(fu)責(ze)制(zhi)定(ding)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)運(yun)(yun)(yun)營(ying)(ying)(ying)策(ce)(ce)略及活(huo)動(dong)(dong)策(ce)(ce)劃，相關(guan)(guan)微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)日常(chang)內(nei)容發(fa)布、更新(xin)和(he)(he)管理； 11.能夠熟(shu)練掌握并(bing)實施企(qi)業、產(chan)品(pin)、內(nei)容微(wei)(wei)(wei)(wei)信(xin)(xin)(xin)(xin)運(yun)(yun)(yun)營(ying)(ying)(ying)矩陣策(ce)(ce)略； 12.制(zhi)定(ding)并(bing)實施清晰(xi)的(de)用(yong)(yong)(yong)戶互(hu)(hu)(hu)動(dong)(dong)策(ce)(ce)略，發(fa)展粉(fen)絲與好友，通過持續(xu)互(hu)(hu)(hu)動(dong)(dong)轉化(hua)(hua)潛(qian)在客戶，提(ti)升(sheng)企(qi)業及產(chan)品(pin)口碑。