問 最近看(kan)到有招聘營銷策(ce)劃(hua)高級經理的，想(xiang)咨詢一(yi)下，營銷策(ce)劃(hua)高級經理的崗位職責是什么？

答 1、企(qi)(qi)劃(hua)(hua)文案(an)(an)(an)與(yu)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)文案(an)(an)(an)撰(zhuan)寫(xie) 1）參與(yu)和執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)的(de)創(chuang)意構思(si)及提案(an)(an)(an)工(gong)作； 2）根據活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)定位、制(zhi)定、具體實施(shi)整體方案(an)(an)(an)，撰(zhuan)寫(xie)企(qi)(qi)劃(hua)(hua)文案(an)(an)(an)和活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)促(cu)銷(xiao)文案(an)(an)(an)； 3）公(gong)(gong)(gong)司(si)(si)各(ge)類宣傳策劃(hua)(hua)方案(an)(an)(an)的(de)構思(si)與(yu)撰(zhuan)寫(xie)。 2、策劃(hua)(hua)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)與(yu)督(du)導 1）執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)跟進(jin)策劃(hua)(hua)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)內(nei)容； 2）督(du)導各(ge)分(fen)(fen)(fen)公(gong)(gong)(gong)司(si)(si)、各(ge)營(ying)業(ye)部良好(hao)執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)內(nei)容，保障(zhang)策劃(hua)(hua)活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)的(de)良好(hao)執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)； 3）跟蹤分(fen)(fen)(fen)析報道公(gong)(gong)(gong)分(fen)(fen)(fen)公(gong)(gong)(gong)司(si)(si)、營(ying)業(ye)部活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)情(qing)況。 3、品(pin)牌(pai)(pai)標準(zhun)化執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing) 1）活(huo)(huo)動(dong)(dong)(dong)(dong)(dong)現(xian)場標準(zhun)化布(bu)置(zhi)； 2）保障(zhang)企(qi)(qi)業(ye)VI視(shi)覺效(xiao)果統一(yi)，各(ge)宣傳物資嚴格按公(gong)(gong)(gong)司(si)(si)品(pin)牌(pai)(pai)化標準(zhun)執(zhi)(zhi)(zhi)行(xing)(xing)(xing)(xing)(xing)。