食品電商運營經理的崗位職責是什么?

[崗位職責] ???解決者:熱心網友

問(wen) 今天跟一個陌生人聊天,他說(shuo)他是(shi)食品電商運(yun)營經理,請問(wen)食品電商運(yun)營經理是(shi)做(zuo)什么的(de)?

1、負責公(gong)(gong)司淘(tao)寶商城(cheng)整(zheng)體運(yun)營(ying)推(tui)廣(guang)策(ce)略的(de)制定(ding); 2、熟悉(xi)天貓推(tui)廣(guang)的(de)所有(you)(you)方(fang)(fang)式以及渠道:直通車(che)、超級(ji)買霸、鉆(zhan)石展(zhan)位、淘(tao)寶推(tui)廣(guang)、淘(tao)客招募、廣(guang)告投放、等(deng)大(da)型團(tuan)購(gou)活動。并根(gen)據(ju)店(dian)鋪需(xu)要(yao),有(you)(you)效利用(yong)淘(tao)寶網(wang)的(de)直通車(che)、鉆(zhan)展(zhan)、論壇等(deng)營(ying)銷(xiao)(xiao)(xiao)(xiao)工(gong)(gong)具策(ce)劃促(cu)銷(xiao)(xiao)(xiao)(xiao)活動方(fang)(fang)案,以此提(ti)高店(dian)鋪點擊率(lv)、瀏覽量和(he)轉化率(lv); 3、針對推(tui)廣(guang)效果進(jin)(jin)行跟(gen)蹤、評(ping)估,并提(ti)出營(ying)銷(xiao)(xiao)(xiao)(xiao)改進(jin)(jin)措施,為(wei)達到銷(xiao)(xiao)(xiao)(xiao)售業績提(ti)供決策(ce); 4、定(ding)期對產品、銷(xiao)(xiao)(xiao)(xiao)售、營(ying)銷(xiao)(xiao)(xiao)(xiao)及競爭(zheng)對手(shou)等(deng)數據(ju)進(jin)(jin)行分析,并做出業績報告; 5、根(gen)據(ju)公(gong)(gong)司庫存(cun)情況推(tui)出各類促(cu)銷(xiao)(xiao)(xiao)(xiao)活動,消化庫存(cun); 6、根(gen)據(ju)公(gong)(gong)司經營(ying)方(fang)(fang)針和(he)項(xiang)目運(yun)營(ying)需(xu)要(yao),合理設置崗位分工(gong)(gong),優化業務流程,開發、培養(yang)和(he)提(ti)升(sheng)(sheng)員工(gong)(gong)的(de)專業能力及綜合能力,對員工(gong)(gong)進(jin)(jin)行績效管(guan)理,提(ti)升(sheng)(sheng)部門(men)工(gong)(gong)作(zuo)效率(lv); 7、及時(shi)掌握電(dian)子商務的(de)市場變化,結(jie)合公(gong)(gong)司戰略目標提(ti)出適合市場需(xu)求的(de)可行性方(fang)(fang)案。