高級用戶運營主管的崗位職責是什么?
問 你(ni)好,我最近看到招聘高級用戶運營主管的(de)信息,我想了解下這個崗位的(de)崗位職(zhi)責是什么啊(a)?
答 1、以用(yong)(yong)(yong)(yong)(yong)戶(hu)為中心、以數據為導向,制(zhi)定(ding)用(yong)(yong)(yong)(yong)(yong)戶(hu)運(yun)(yun)(yun)營(ying)(ying)計劃,并(bing)有(you)效(xiao)(xiao)拆解(jie)、實施和控制(zhi); 2、建(jian)立規模(mo)化運(yun)(yun)(yun)營(ying)(ying)機制(zhi),對用(yong)(yong)(yong)(yong)(yong)戶(hu)數據深(shen)度分(fen)析、挖(wa)掘,通過制(zhi)定(ding)不(bu)同運(yun)(yun)(yun)營(ying)(ying)策略和各種運(yun)(yun)(yun)營(ying)(ying)手段,組織團(tuan)隊實施推進(jin)落地,促進(jin)平臺用(yong)(yong)(yong)(yong)(yong)戶(hu)關(guan)鍵指標(biao)的增(zeng)長(chang)達成(cheng)。 3、完善用(yong)(yong)(yong)(yong)(yong)戶(hu)拉新、激(ji)活(huo)、留存(cun)機制(zhi),維護用(yong)(yong)(yong)(yong)(yong)戶(hu)活(huo)躍、激(ji)活(huo)沉默用(yong)(yong)(yong)(yong)(yong)戶(hu),提升(sheng)活(huo)躍度、留存(cun)率、使(shi)用(yong)(yong)(yong)(yong)(yong)時長(chang)。 4、負(fu)責各類線上及(ji)線下活(huo)動(dong)(dong)(dong)方(fang)案的策劃、組織和實施,并(bing)對結(jie)果(guo)負(fu)責,進(jin)行效(xiao)(xiao)果(guo)分(fen)析; 5、關(guan)注(zhu)用(yong)(yong)(yong)(yong)(yong)戶(hu)體驗(yan),對影響用(yong)(yong)(yong)(yong)(yong)戶(hu)行為和使(shi)用(yong)(yong)(yong)(yong)(yong)體驗(yan)方(fang)面進(jin)行監控,積極有(you)效(xiao)(xiao)地推動(dong)(dong)(dong)運(yun)(yun)(yun)營(ying)(ying)活(huo)動(dong)(dong)(dong)和產品改進(jin)。及(ji)時調整推廣策略,降低成(cheng)本,提升(sheng)用(yong)(yong)(yong)(yong)(yong)戶(hu)質量。