問 最近看到(dao)有招聘生物(wu)儀器營銷(xiao)(xiao)總監(jian)的(de)，想咨(zi)詢一下，生物(wu)儀器營銷(xiao)(xiao)總監(jian)的(de)崗位(wei)職責是什么(me)？

答 1. 負(fu)責公(gong)司市(shi)(shi)(shi)(shi)(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)體(ti)系的(de)(de)(de)戰(zhan)略(lve)(lve)分析、戰(zhan)略(lve)(lve)定(ding)(ding)位、業(ye)務(wu)架構、運營(ying)(ying)(ying)(ying)模(mo)式、競(jing)爭戰(zhan)略(lve)(lve)、實(shi)施(shi)規劃(hua)等(deng)方面(mian)的(de)(de)(de)管(guan)理工(gong)作。 2. 建立以客戶(hu)為中(zhong)心的(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)服務(wu)體(ti)系； 3. 負(fu)責年度市(shi)(shi)(shi)(shi)(shi)場(chang)計劃(hua)的(de)(de)(de)起草，包括市(shi)(shi)(shi)(shi)(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)計劃(hua)，廣告宣(xuan)傳、促銷(xiao)(xiao)(xiao)及公(gong)共(gong)關系的(de)(de)(de)發展計劃(hua)； 4. 根據市(shi)(shi)(shi)(shi)(shi)場(chang)具(ju)(ju)體(ti)情(qing)況，做(zuo)出市(shi)(shi)(shi)(shi)(shi)場(chang)預測(ce)，確定(ding)(ding)目標(biao)市(shi)(shi)(shi)(shi)(shi)場(chang)，全(quan)面(mian)負(fu)責產品的(de)(de)(de)銷(xiao)(xiao)(xiao)售(shou)工(gong)作； 5. 統領具(ju)(ju)有多個產品線的(de)(de)(de)市(shi)(shi)(shi)(shi)(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)體(ti)系。開拓(tuo)全(quan)球市(shi)(shi)(shi)(shi)(shi)場(chang)并(bing)取(qu)得目標(biao)市(shi)(shi)(shi)(shi)(shi)場(chang)份額，實(shi)現(xian)品牌(pai)建設目標(biao)；制(zhi)訂(ding)并(bing)監(jian)督產品及服務(wu)推廣、品牌(pai)推廣計劃(hua)的(de)(de)(de)實(shi)施(shi)效(xiao)果，并(bing)對公(gong)司市(shi)(shi)(shi)(shi)(shi)場(chang)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)體(ti)系的(de)(de)(de)總(zong)體(ti)業(ye)績(軟指(zhi)標(biao)和(he)硬指(zhi)標(biao))負(fu)責 6. 制(zhi)訂(ding)客戶(hu)評(ping)級標(biao)準并(bing)針對不同類型客戶(hu)特質，制(zhi)定(ding)(ding)系統化的(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)策略(lve)(lve)。對公(gong)司重(zhong)要(yao)(yao)(yao)客戶(hu)，總(zong)結(jie)并(bing)形成(cheng)一對一的(de)(de)(de)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)公(gong)關策略(lve)(lve)。指(zhi)導并(bing)監(jian)督各(ge)項策略(lve)(lve)的(de)(de)(de)實(shi)施(shi)成(cheng)效(xiao)。 7. 根據目標(biao)市(shi)(shi)(shi)(shi)(shi)場(chang)的(de)(de)(de)潛在需(xu)求，制(zhi)定(ding)(ding)、修訂(ding)對重(zhong)要(yao)(yao)(yao)潛在客戶(hu)的(de)(de)(de)工(gong)作計劃(hua) 8. 主(zhu)持公(gong)司重(zhong)大營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)合(he)同的(de)(de)(de)談判與簽訂(ding)工(gong)作 9. 引導和(he)控制(zhi)市(shi)(shi)(shi)(shi)(shi)場(chang)銷(xiao)(xiao)(xiao)售(shou)工(gong)作的(de)(de)(de)方向和(he)進度，宏(hong)觀控制(zhi)營(ying)(ying)(ying)(ying)銷(xiao)(xiao)(xiao)中(zhong)心各(ge)項工(gong)作按(an)公(gong)司既(ji)定(ding)(ding)目標(biao)發展。 10. 按(an)年度計劃(hua)要(yao)(yao)(yao)求，定(ding)(ding)期(qi)檢(jian)工(gong)作計劃(hua)的(de)(de)(de)執行(xing)情(qing)況； 11. 定(ding)(ding)期(qi)對下屬員工(gong)進行(xing)績效(xiao)評(ping)估。