問 最近(jin)看到(dao)有(you)招(zhao)聘生物(wu)儀(yi)器營(ying)銷總監的，想咨詢一(yi)下，生物(wu)儀(yi)器營(ying)銷總監的崗位職責是什么？

答(da) 1. 負責(ze)(ze)公(gong)(gong)(gong)司市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)營(ying)(ying)銷(xiao)(xiao)體系(xi)(xi)的(de)(de)戰(zhan)(zhan)略(lve)分析、戰(zhan)(zhan)略(lve)定(ding)(ding)位、業(ye)務架構(gou)、運營(ying)(ying)模式(shi)、競(jing)爭戰(zhan)(zhan)略(lve)、實(shi)(shi)施規劃(hua)(hua)等方面(mian)的(de)(de)管理(li)工作(zuo)(zuo)(zuo)。 2. 建立以客(ke)戶為中(zhong)心的(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)營(ying)(ying)銷(xiao)(xiao)服(fu)務體系(xi)(xi)； 3. 負責(ze)(ze)年(nian)(nian)度(du)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)計(ji)劃(hua)(hua)的(de)(de)起草，包括市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)營(ying)(ying)銷(xiao)(xiao)計(ji)劃(hua)(hua)，廣(guang)告宣傳、促(cu)銷(xiao)(xiao)及(ji)公(gong)(gong)(gong)共關系(xi)(xi)的(de)(de)發(fa)展計(ji)劃(hua)(hua)； 4. 根(gen)(gen)據(ju)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)具體情(qing)況，做出(chu)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)預測，確定(ding)(ding)目(mu)標(biao)(biao)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)，全(quan)面(mian)負責(ze)(ze)產(chan)品(pin)的(de)(de)銷(xiao)(xiao)售(shou)工作(zuo)(zuo)(zuo)； 5. 統領具有多個(ge)產(chan)品(pin)線的(de)(de)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)營(ying)(ying)銷(xiao)(xiao)體系(xi)(xi)。開拓全(quan)球市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)并取得(de)目(mu)標(biao)(biao)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)份額，實(shi)(shi)現品(pin)牌建設目(mu)標(biao)(biao)；制(zhi)訂并監督產(chan)品(pin)及(ji)服(fu)務推廣(guang)、品(pin)牌推廣(guang)計(ji)劃(hua)(hua)的(de)(de)實(shi)(shi)施效果，并對(dui)(dui)(dui)(dui)公(gong)(gong)(gong)司市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)營(ying)(ying)銷(xiao)(xiao)體系(xi)(xi)的(de)(de)總(zong)體業(ye)績(ji)(軟(ruan)指標(biao)(biao)和(he)硬指標(biao)(biao))負責(ze)(ze) 6. 制(zhi)訂客(ke)戶評(ping)級(ji)標(biao)(biao)準并針(zhen)對(dui)(dui)(dui)(dui)不同類型客(ke)戶特質，制(zhi)定(ding)(ding)系(xi)(xi)統化的(de)(de)營(ying)(ying)銷(xiao)(xiao)策略(lve)。對(dui)(dui)(dui)(dui)公(gong)(gong)(gong)司重要客(ke)戶，總(zong)結并形成一對(dui)(dui)(dui)(dui)一的(de)(de)營(ying)(ying)銷(xiao)(xiao)公(gong)(gong)(gong)關策略(lve)。指導(dao)并監督各(ge)項(xiang)策略(lve)的(de)(de)實(shi)(shi)施成效。 7. 根(gen)(gen)據(ju)目(mu)標(biao)(biao)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)的(de)(de)潛在需求，制(zhi)定(ding)(ding)、修訂對(dui)(dui)(dui)(dui)重要潛在客(ke)戶的(de)(de)工作(zuo)(zuo)(zuo)計(ji)劃(hua)(hua) 8. 主持公(gong)(gong)(gong)司重大營(ying)(ying)銷(xiao)(xiao)合同的(de)(de)談判與簽訂工作(zuo)(zuo)(zuo) 9. 引導(dao)和(he)控(kong)制(zhi)市(shi)(shi)(shi)(shi)(shi)(shi)場(chang)(chang)(chang)銷(xiao)(xiao)售(shou)工作(zuo)(zuo)(zuo)的(de)(de)方向和(he)進度(du)，宏觀控(kong)制(zhi)營(ying)(ying)銷(xiao)(xiao)中(zhong)心各(ge)項(xiang)工作(zuo)(zuo)(zuo)按公(gong)(gong)(gong)司既定(ding)(ding)目(mu)標(biao)(biao)發(fa)展。 10. 按年(nian)(nian)度(du)計(ji)劃(hua)(hua)要求，定(ding)(ding)期檢(jian)工作(zuo)(zuo)(zuo)計(ji)劃(hua)(hua)的(de)(de)執行(xing)情(qing)況； 11. 定(ding)(ding)期對(dui)(dui)(dui)(dui)下(xia)屬員(yuan)工進行(xing)績(ji)效評(ping)估。