問(wen) 最近(jin)看(kan)到有招聘(pin)品牌(pai)營(ying)(ying)銷總監(jian)的，想咨(zi)詢一下，品牌(pai)營(ying)(ying)銷總監(jian)的崗位職責(ze)是什么？

答 1. 負責(ze)(ze)公(gong)(gong)(gong)寓品(pin)(pin)(pin)牌(pai)(pai)的(de)創新(xin)、重建、宣(xuan)(xuan)傳(chuan)(chuan)(chuan)和(he)推廣工(gong)作(zuo)； 2、為公(gong)(gong)(gong)寓品(pin)(pin)(pin)牌(pai)(pai)推廣活動(dong)提供策劃(hua)理念并制定(ding)預(yu)算，策劃(hua)統(tong)一的(de)市場營(ying)銷活動(dong)并監督(du)、分析實施情況； 3、 負責(ze)(ze)品(pin)(pin)(pin)牌(pai)(pai)與公(gong)(gong)(gong)關(guan)(guan)，建立(li)并維持(chi)公(gong)(gong)(gong)寓品(pin)(pin)(pin)牌(pai)(pai)的(de)知名度和(he)尊貴(gui)形象(xiang)； 4、審核公(gong)(gong)(gong)寓宣(xuan)(xuan)傳(chuan)(chuan)(chuan)品(pin)(pin)(pin)，設計營(ying)銷重點(dian)宣(xuan)(xuan)傳(chuan)(chuan)(chuan)品(pin)(pin)(pin)和(he)展示品(pin)(pin)(pin)，以(yi)支持(chi)營(ying)銷策略執行(xing)(xing)落實；負責(ze)(ze)網站、微博等新(xin)媒(mei)體的(de)管理與監督(du)； 5、負責(ze)(ze)制定(ding)公(gong)(gong)(gong)司整體品(pin)(pin)(pin)牌(pai)(pai)策略和(he)發展計劃(hua)，將公(gong)(gong)(gong)關(guan)(guan)、社(she)會化媒(mei)體、事件營(ying)銷、口碑宣(xuan)(xuan)傳(chuan)(chuan)(chuan)進行(xing)(xing)整合規劃(hua)，以(yi)提升(sheng)品(pin)(pin)(pin)牌(pai)(pai)知名度； 6、建立(li)并維護公(gong)(gong)(gong)寓品(pin)(pin)(pin)牌(pai)(pai)與集團(tuan)、媒(mei)體關(guan)(guan)系，組(zu)織新(xin)媒(mei)體策劃(hua)及營(ying)銷等公(gong)(gong)(gong)關(guan)(guan)活動(dong)，指導媒(mei)體挖掘與維護；