問 最近看到有招聘品(pin)(pin)牌營銷總監(jian)(jian)的(de)，想(xiang)咨(zi)詢一(yi)下，品(pin)(pin)牌營銷總監(jian)(jian)的(de)崗位職責是什么？

答 1. 負(fu)責(ze)公(gong)(gong)(gong)(gong)寓(yu)(yu)品(pin)(pin)(pin)(pin)牌(pai)的(de)(de)創新(xin)、重(zhong)(zhong)建、宣(xuan)傳(chuan)(chuan)和(he)推廣(guang)工(gong)作； 2、為公(gong)(gong)(gong)(gong)寓(yu)(yu)品(pin)(pin)(pin)(pin)牌(pai)推廣(guang)活(huo)動提(ti)(ti)供策(ce)(ce)(ce)(ce)劃(hua)(hua)理念并制(zhi)定(ding)預算，策(ce)(ce)(ce)(ce)劃(hua)(hua)統(tong)一的(de)(de)市場營(ying)銷(xiao)(xiao)(xiao)(xiao)活(huo)動并監(jian)督、分析(xi)實施情況； 3、 負(fu)責(ze)品(pin)(pin)(pin)(pin)牌(pai)與(yu)(yu)公(gong)(gong)(gong)(gong)關，建立(li)并維持公(gong)(gong)(gong)(gong)寓(yu)(yu)品(pin)(pin)(pin)(pin)牌(pai)的(de)(de)知名(ming)度和(he)尊貴(gui)形(xing)象(xiang)； 4、審核公(gong)(gong)(gong)(gong)寓(yu)(yu)宣(xuan)傳(chuan)(chuan)品(pin)(pin)(pin)(pin)，設計營(ying)銷(xiao)(xiao)(xiao)(xiao)重(zhong)(zhong)點宣(xuan)傳(chuan)(chuan)品(pin)(pin)(pin)(pin)和(he)展示品(pin)(pin)(pin)(pin)，以支持營(ying)銷(xiao)(xiao)(xiao)(xiao)策(ce)(ce)(ce)(ce)略執(zhi)行(xing)落實；負(fu)責(ze)網站、微博(bo)等新(xin)媒(mei)(mei)體(ti)的(de)(de)管理與(yu)(yu)監(jian)督； 5、負(fu)責(ze)制(zhi)定(ding)公(gong)(gong)(gong)(gong)司整體(ti)品(pin)(pin)(pin)(pin)牌(pai)策(ce)(ce)(ce)(ce)略和(he)發展計劃(hua)(hua)，將公(gong)(gong)(gong)(gong)關、社會化媒(mei)(mei)體(ti)、事(shi)件營(ying)銷(xiao)(xiao)(xiao)(xiao)、口碑宣(xuan)傳(chuan)(chuan)進行(xing)整合規劃(hua)(hua)，以提(ti)(ti)升品(pin)(pin)(pin)(pin)牌(pai)知名(ming)度； 6、建立(li)并維護公(gong)(gong)(gong)(gong)寓(yu)(yu)品(pin)(pin)(pin)(pin)牌(pai)與(yu)(yu)集團(tuan)、媒(mei)(mei)體(ti)關系，組織新(xin)媒(mei)(mei)體(ti)策(ce)(ce)(ce)(ce)劃(hua)(hua)及(ji)營(ying)銷(xiao)(xiao)(xiao)(xiao)等公(gong)(gong)(gong)(gong)關活(huo)動，指導媒(mei)(mei)體(ti)挖掘與(yu)(yu)維護；